Florida Tasselflower
Despite its name, Florida Tasselflower (Emilia fosbergii), is not native to Florida. They are very adaptable and can be found in sunny or shady areas and are commonly found in yards in peninsular Florida.
Also known as Flora’s Paintbrush, this dainty little plant is most often considered a weed. They can reach heights of 2-3 feet and may produce 50 or more florets. Seeds are spread by the wind from their dandelion-like seedheads.
As a member of the aster family, Florida Tasselflower is an annual and may bloom year-round. Bees, wasps, and butterflies are attracted to their pink, red, or purple flowers.
Note: USDA considers the Lilac Tasselflower, Emilia sonchifolia, to be native. 
https://plants.usda.gov/core/profile?symbol=EMSO
