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Camphorweed

Camphorweed (Heterotheca subaxillaris) is a Florida native and can be found throughout Florida. It prefers dry, sandy soils. Look for camphorweed in scrubs, coastal dunes, and grasslands where it attracts bees and butterflies.
The annual or biennial shrub grows up to three feet tall and spreads 10-20 feet. Camphorweed blooms all summer and fall and in the right conditions may bloom year-round. It propagates by seeds found in the brown, fuzzy flowerhead. The plant has a pleasant camphor-like scent.